Shortly after expanding its Brazilian presence, Pragmatic Play has actually expanded its existing partnership with Greece’s leading video game technology company, Kaizen Gaming, with a brand-new multi-vertical content combination deal. The commercial agreements follow the announcement of the provider’s shortlist for the EGR B2B Awards 2021 and elections in 10 categories.
Under the expanded deal, the Athens-based company will launch Pragmatic’s slots along with its portfolio of live gaming facilities in its Stoiximan brand, which it operates in Greece and Cyprus, as well as its international Betano brand in Germany, Romania, Portugal and Brazil.
Customers of the two popular brands will now be able to enjoy the Gibraltar-based service provider’s fast-growing suite of live casino video games, consisting of Mega Wheel, one of the company’s first two hits inspired by the video game show, and the recently launched ONE Blackjack, which uses four different types of side bets and allows an endless number of players to take part in the action with a maximum and anytime win of around 2,000 times the stake.
In a statement in an official press release, RNG Casino Manager for Kaizen Gaming, Dimokratis Papadimos said that Pragmatic Play’s slot offering has actually performed well for them, and they are “delighted” to take the provider’s video games live through direct combination however also its “excellent” live casino offering.
“Providing the best experience for those who trust us for their entertainment is a key objective for our customer-centric technique, and partnering with Pragmatic Play has proven crucial in this regard. We can’t wait to enjoy a productive relationship for many years to come.”
Also part of the agreement, Pragmatic Play’s online slot products will be made available to the operator’s customers via a direct integration that will allow players to enjoy the company’s exciting Drops and Wins offering along with other best-in-class marketing tools in the Enhance in-game advertising toolset, created to enhance the gaming experience and provide inclusive value.
The Vice President of Malta Operations for Pragmatic Play, Lena Yasir also commented on the collaboration, stating in the company presentation that they are “delighted to be working with one of Europe’s leading operators of Kaizen” as they launch 2 verticals across the two leading brand names.
It goes on to say on VP, “It’s a real testament to the strength of our offering that we can expand the collaboration so quickly and smoothly, and we look forward to working together for a long time to come.”
The offering, admired by Pragmatic Play as another “considerable industrial expansion” in regulated markets in Europe, leverages the existence of Kaizen Gaming in Brazil, Cyprus, Germany, Romania, Portugal and Greece through its two brand names.
Live Casino Manager for Kaizen, Christos Mavridis, likewise added its thoughts on the deal, mentioning that Pragmatic Play’s live casino portfolio “offers exceptional value with its heady material and commitment to developing incredible igaming expereinces,” and they are “delighted” to add that for their clients.
As mentioned earlier, Pragmatic has simply signed a multi-vertical material deal with Brazilian operator Jogos da Sorte. The move, which further expands the company’s presence in the country Latin American, will give the operator’s customers access to Pragmatic’s highly acclaimed slots, including the latest release The Amazing Money Machine, developed by Las Vegas -based third-party design and content company Wild Streak Gaming, in addition to the highly successful John Hunter series, as well as the fast-growing Megaways offering presented by the March Norse title Power of Thor Magaways.
Players will also have access to the leading content provider’s live casino portfolio, which includes classics such as baccarat and live roulette, as well as game show-inspired titles Mega Wheel and Mega Roulette. In addition to the top two verticals, the operator is also provided with Pragmatic’s growing virtual sports offering, which includes four exciting competitors.
The president of Jogos da Sorte, Henrique Bergoc, stated that they are “always looking for ingenious and exciting material for our gaming establishment and are pleased to partner with Pragmatic Play, which has an extensive multi-product offering.”
Admiring Brazil as “among the most interesting igaming markets in not only Latin America, but the whole world,” Vice President from Latin American Operations for Pragmatic Play, Victor Arias added that they are also “happy” to cooperate with Jogos da Sorte, and …
“It’s extremely interesting to continue to grow our operator base in such a nation, and we’re very pleased with the momentum we’ve created.”
Pragmatic also recently announced that it has been shortlisted and voted into 1o categories at the EGR B2B Awards 2021. The first day of the prestigious event will take place virtually on July 6, while on July 7, the afternoon portion will be held virtually and the evening portion will be held in person at York Lawns, London, UK.