After launching its savannah-themed follow up and online casino betting software company, Betsoft Gaming, has actually grown its audience after signing a distribution deal with iGaming operator 888 Holdings for its digital domain.
Under the hand of the Israel-based online video games and home entertainment operator, Betsoft’s “vibrant content portfolio” will debut at 888casino.com, in what the premium iGaming leader describes as a “complementary and interesting collaboration”.
In a business presser, VP B2C Casino for 888, Tayla Benyamini commented on the new material offering …
“Betsoft’s vibrant material portfolio reaffirms our commitment to delivering a market-leading casino experience to players around the world. We are very excited to see Betsoft titles online in 2021.”
Included in the distribution deal are popular releases such as the Stone Age hit, Primal Hunt, and the busy slot, Take the Bank, along with the recently launched 4-reel, 20-payline, Stacked, and Greek mythology-themed, Take Olympus, both of which are part of Betsoft’s exciting line-up for 2021. Material integration will be delivered via Pariplay’s advanced Fusion aggregation platform.
Founded in 2006 and headquartered in Malta, Pariplay has a presence in more than 15 regulated markets with more than 200 operators across Europe and the Americas, while its suite of games includes over 200 Random Number Produced (RNG) games.
The head of Account Management for Betsoft Gaming, Anna Mackney said the distribution agreement is “further confirmation” that the company’s content is “highly sought after by top tier operators like 888casino.” And …
“Their commitment to providing quality entertainment to a wide range of players makes this a complementary and exciting collaboration.”
The agreement follows the recent appointment of Mackney, who will be the latest member of Betsoft’s senior management team to head up the company’s sales and accounting functions. With more than a decade of experience in the gaming market, Mackney previously worked for UK independent operator Clarion Events, before joining Betsoft in 2015.
As mentioned, the content company also recently launched Safari Sam 2, the fun-filled successor to the original 5-reel, 30-line video slot that has a maximum cash prize of $25,000.00. The brand-new souped-up variant that brings back Sam has 5 reels and 50 paylines and is packed with features like Compass Wilds, Scatters, Extra Spins and more.
888, on the other hand, stated that a strong product leadership strategy, long-lasting positive trends in customer acquisition and continued expansion in regulated markets, were all essential to the reported Q1 profit growth of 56 percent to $272.5 million from $164.6 million in the exact same period in 2020.
According to Wednesday’s trading report (pdf), B2C revenue increased 67 percent year-over-year to $262.8 million from $156.9 million in Q1 2020, led by casino (68 percent), sports (53 percent), with continued growth in poker (10 percent) and bingo (8 percent).