A new agreement with Colombian operator Yajuego, a Bogotá-based sports betting company Games and Betting S.A.S. brand, has allowed Pragmatic Play to expand its presence in the LatAm market even further. Yajuego granted an online gambling license in February 2019, is a brand of Pragmatic Play.
Yajuego’s Colombian players will now have full access to Pragmatic Play’s award-winning live casino products, in addition to the provider’s slots, which are currently live with the operator.
According to the agreement, operators in Colombia will have access to games like ONE Blackjack, which is broadcast from the developer’s Bucharest high-tech studio and offers players the chance to win up to 2000x stake with a brand new side bet option; Mega Roulette; and Dragon Tiger, Pragmatic’s two-card baccarat interpretation. These games will be added to the operator’s digital casino.
Matteo Gerbino, Yajuego’s Marketing Director, explained the significance of the new live casino goods by saying…
As one of Colombia’s fastest-growing operators, “our main emphasis is keeping our reputation as one of the most up-to-date casino offerings for our players.”
Having an arrangement with “a provider of Pragmatic Play’s status” says Gerbino, puts them “up for long-term success,” They’re excited to see where the collaboration leads them.
The Yajuego headquarters and license are located in Bogotá, and the company continues to expand its brand presence in Colombia, a key jurisdiction in its LatAm expansion strategy. Yajuego was launched in 2019 and has already earned a reputation for itself.
Pre-match sports betting, live sports betting, and an extensive selection of online casino games are all offered by the operator throughout the South American country. It takes pleasure in providing transparent, user-friendly solutions to its expanding player base.
Victor Arias, Pragmatic Play’s Vice President of Latin American Operations, also commented on the live casino partnership in a corporate press release:
“Yajuego has a solid reputation in Columbia as one of the most user-friendly operator brands, focusing on security and ease of use.
With the new deal, Yajuego’s Colombian player base will now experience the delights of Pragmatic Play’s valued Live Casino collection in addition to their existing slot machines.
Several operators in Latin America have launched the Gibraltar-based provider’s popular live casino portfolio, showing that its local and global expansion strategy is effective. Earlier this month, a multi-vertical deal was signed by Venezuelan operator El Inmejorable, and in September, a similar agreement was signed by Peruvian operator Apuesta Total.
Additionally, Pragmatic Play said that its Drops & Wins campaign would return for a winter edition, which should excite players and operators alike with one of the most generous prize pools ever offered by the provider.
The provider will maintain a stunning prize pool of €1,000,000 every month for the next nine months, split 50/50 between slots and live casino. The latter vertical’s addition is substantially enhanced, with all the live casino games, including the Prize Drops feature.
The in-game advertising tool is a huge hit when it comes to Pragmatic’s player favorites like Big Bass Bonanza and The Dog House Megaways, as well as newer titles like Starlight Princess and Gates of Olympus. However, it is a first for the industry of live casino games. Any time a player places “real-money qualifying bets” on any game, they can be awarded randomly with Prize Drop mechanics.
As a result, players can expect to witness Prize Drops in Pragmatic’s highly anticipated live casino game in 2021, Sweet Bonanza CandyLand, when it launches in November. “Offering players something they have never seen before,” Pragmatic says of the Sweet Bonanza candy-themed slot’s live casino version.
It also implies that popular live casino games like Blackjack Azure and Mega Roulette, which the operator offers, will now have an additional feature to keep players entertained.
Since its launch, Yossi Barzely, Pragmatic Play’s Chief Business Development Officer, said the Drops and Win function has been “highly appreciated” by both players and operators.
It was a simple notion, but we wanted to give gamers more of what they want when they play our games, the feeling of winning. Prize drops to the Live Casino program we feel this adds another level of excitement to a terrific product.”
According to Barzely, when Sweet Bonanza CandyLand is released in November, “it’s going to turn some heads for sure.” They are “aiming to make an already amazing product even better.”